Gather your team in a conference room and come up with ideas for pages/content you might want to create. Figure out the top 5 (or more) things users want to know when they land on a page offering products or services like yours. Interview past users, poll prospective customers, and do online research within your niche. Map out content that addresses common consumer questions in as much detail as you can. Now that you have thought in detail about what people need from your product or service, what are the other things that people will want at the same time that you don’t offer? Does it make sense to create content focused on those things? If feasible, use this information to create a comprehensive solutions guide that helps prospects with every aspect of the problem they are trying.
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Saturday, September 28, 2013
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